The Cross-Media Adaptation of Beijing-Style Aesthetics

Abstract

As a profound artistic representation of Beijing's unique regional culture, Beijing-style aesthetics currently confronts both significant opportunities and complex challenges in the process of cross-media adaptation within the rapidly evolving digital era. Based on the practical explorations in multiple domains such as film and television production, dramatic performances, advanced digital technology applications, and public art projects, this study aims to systematically delve into the diverse cross-media transformation paths of Beijing-style aesthetics. The research findings indicate that the existing adaptation practices have successfully expanded the expressive dimensions of Beijing culture through strategic means like the vivid visualization of iconic regional symbols and the creation of technology-empowered immersive experiences for audiences. However, several prominent issues still persist, including the gradual dissolution of distinct regional characteristics, the noticeable weakening of literary depth, and the ongoing presence of the digital divide. These problems essentially stem from fundamental differences in media characteristics across various platforms, deviations in creative concepts among practitioners, and the improper application of technological tools in the adaptation process. In response to these challenges, this paper proposes constructing an innovative adaptation paradigm that emphasizes "content as the foundational core and technology as the supportive tool." It also advocates for strengthening the subjective role of dramatic art, establishing a comprehensive digital resource library for cultural heritage, and innovating community-based communication models. Through these measures, it is expected to achieve the dynamic inheritance of Beijing-style aesthetics and its contemporary innovative transformation in the digital age.